Become an LFD Off Road Dealer

We are actively seeking qualified retail and installation partners!

One of the Fastest Growing Brands in Off Road and Overland Market

LFD Off Road designs and manufactures premium Ruggedized Crossbars, complete roof rack systems, and expedition mounting solutions for the most popular off-road platforms in North America.

-

Our products are engineered for real-world adventure and built in the USA to deliver unmatched durability, modularity, and performance.

-

As the overland market continues to grow, LFD Off Road is expanding its dealer network across North America and internationally.



Download Application Download Dealer Agreement

Please download, complete and return to sales@lfdoffroad.com

Why Dealers Choose LFD Off Road

High Demand Products

  • Modular Ruggedized Crossbars (Budget Friendly)

  • Complete Roof Rack Systems

  • Accessory mounts and overland gear solutions

  • Adjustable Hidden Winch Mounts

  • Bumpers

  • Skid Plates and Rock Sliders

Our Ruggedized Crossbars and Complete Racks are designed to carry rooftop tents, recovery gear, cargo boxes, and expedition equipment while maintaining a low-profile, durable mounting system.

Strong Dealer Margins

Our program is designed to reward dealers who actively promote and support the brand. Benefits include:

  • Competitive wholesale pricing

  • Healthy retail margins

  • Consistent MSRP pricing

  • MAP protected brand

This ensures dealers can sell LFD products profitably without destructive online price competition.

Built in the USA

All LFD Off Road products are designed and manufactured in our facility in Denver, North Carolina.

This allows us to control quality, maintain strong engineering standards, and ensure reliable production. For dealers, that means:

  • Consistent product quality

  • Dependable lead times

  • Direct manufacturer support

Designed for the Platforms That Sell

LFD focuses on the vehicles that dominate the overland market:

  • Toyota 4Runner

  • Toyota Tacoma

  • Toyota Land Cruiser

  • Lexus GX series

  • Toyota Sequoia

  • Ineos Grenadier

These platforms represent some of the largest enthusiast communities in Off-Road and Overlanding.

The LFD Dealer Advantage Installation Friendly Products

Our products are designed to be installed quickly and efficiently. This creates additional profit opportunities for dealers through:

  • Installation services

  • Accessory add-ons

  • Build packages

Many dealers report that rack installations lead to multiple additional accessory sales per vehicle build.

Proven Online Demand

LFD products already have strong demand through direct-to-consumer sales. Dealers benefit from:

  • Brand awareness

  • Social media exposure

  • Organic customer demand

Customers frequently contact us looking for local dealers and installation partners.

Marketing Support

Authorized dealers receive access to:

  • Professional product photography

  • Marketing assets

  • Social media support

  • Collaborative promotions

We actively promote dealer partners whenever possible.

Fast Fulfillment

Many products ship within 5–7 business days, helping dealers maintain fast customer turnaround times.

Reliable lead times allow shops to confidently schedule installations and builds.

Who We Are Looking For

We partner with retailers and installers that specialize in:

  • Off-road vehicle builds
  • Overland equipment
  • Toyota / Lexus platforms
  • Adventure vehicle outfitters
  • 4x4 accessory retail

Ideal partners include:

  • Off-road specialty retailers
  • Overland outfitters
  • Vehicle builders
  • Rack installers
  • Expedition equipment retailers

Territories Available

We are actively expanding our dealer network across:

  • United States
  • Canada
  • Europe
  • Australia
  • South America

Many regions still have limited or no LFD dealer representation. This presents a major opportunity for early partners.

Top Selling LFD Products

Dealers typically begin with our highest demand items:

  • Ruggedized Crossbars
  • Full Roof Rack Systems
  • Accessory Mounts
  • Adjustable Hidden Winch Mounts
  • Bumpers
  • Skid Plates and Rock Sliders

These products form the foundation for larger customer builds.

Dealer Requirements

To maintain a strong dealer network, partners must:

  • Operate a legitimate retail or installation business
  • Maintain professional customer service standards
  • Follow our MAP pricing policy
  • Represent the brand professionally

We focus on building long-term partnerships with dealers who actively support the brand.

Build More Capable Vehicles for Your Customers

LFD Off Road products are designed to support serious adventure travel.

Our goal is simple:

Build the strongest, most versatile off road components in the industry — and partner with the best dealers to deliver them.

Apply to Become an LFD Dealer

If your business specializes in off-road vehicles, overlanding, or adventure builds, we invite you to apply.

Dealer Application Process

---

1. Submit dealer inquiry

2. Business verification

3. Dealer onboarding

4. Access to wholesale pricing and ordering

---

Dealer Inquiries

Email: sales@lfdoffroad.com

Download Dealer Application Download Dealer Agreement

Please download, complete and return these forms to sales@lfdoffroad.com